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100 Layer Cake Launches Flash Sales Back to News

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  June 10, 2011

  Planning a wedding is a lot of work, and can be quite pricey. Trust us, we know! At Deedod, several of us are married and have seen first hand the ups and downs of making a wedding happen.

  Our friends over at 100 Layer Cake are always looking for ways to help brides (couples) plan for and get the best deals on everything wedding related. Their latest concept of the "Pop-Up Shop" expands upon their desire to help brides (couples) by creating daily deals offered at hugely discounted rates; think Groupon specifically for the wedding industry.

  When 100 Layer Cake presented us with the idea, we couldn't believe someone wasn't already doing it and knew that it would take off immediately. So, we listened to the concept and helped to develop and refine the idea until it was ready for production. Working with a hotly anticipated launch date, the Deedod team knew that any issues in the initial release could spell bad news and poor press for the concept and the 100 Layer Cake brand. As such, we made sure to develop, test, and re-test everything with extreme precision, ensuring that the release was flawless.

  All the hard work, planning, and testing paid off. The launch of the Pop-Up Shop was a huge success, with initial revenue numbering in the 10s of thousands for just a few short sales. This is only the beginning, too. The ladies over at 100 Layer Cake have many more great ideas to build upon the shop, so stay tuned in the near future for more great concepts from 100 Layer Cake.