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		<title>Deedod Work</title>
	<link>http://deedod.com/</link>
	<description>The latest work from the ingenious minds at Deedod.</description>
	<language>en-us</language>
	<pubDate>Thu, 23 May 2013 15:48:24 EDT</pubDate>
	<lastBuildDate>Thu, 23 May 2013 15:48:24 EDT</lastBuildDate>
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		<title>Deedod Work</title>
		<link>http://deedod.com/</link>
	</image>
		<item>
		<title><![CDATA[The Free Lance-Star]]></title>
		<link>http://deedod.com/work/view/the-free-lance-star/</link>
		<description><![CDATA[]]></description>
		<pubDate>Mon, 04 Feb 2013 00:00:00 EST</pubDate>
		<guid>http://deedod.com/work/view/the-free-lance-star/</guid>
		<media:thumbnail url='http://deedod.com/content/projects/display/63.jpg' width='210' height='120' />
	</item>
		<item>
		<title><![CDATA[Gatorade Fuel Bar App]]></title>
		<link>http://deedod.com/work/view/gatorade-fuel-bar-app/</link>
		<description><![CDATA[<p style="text-align: justify;">A 3D product showcase of Gatorade&#39;s products at &quot;The Big Game&quot; &ndash; a Spanish version for sporting events in Mexico &ndash; and an updated version for sporting events in Dubai. The Gatorade Fuel Bar App has gone global!</p>
<p style="text-align: justify;">Stay tuned for the public launch of Gatorade&#39;s Fuel Bar App.</p>]]></description>
		<pubDate>Mon, 28 Jan 2013 00:00:00 EST</pubDate>
		<guid>http://deedod.com/work/view/gatorade-fuel-bar-app/</guid>
		<media:thumbnail url='http://deedod.com/content/projects/display/64.jpg' width='210' height='120' />
	</item>
		<item>
		<title><![CDATA[Cook for Congress 2012]]></title>
		<link>http://deedod.com/work/view/cook-for-congress-2012/</link>
		<description><![CDATA[<p><b id="internal-source-marker_0.03319914382882416" style="text-align: justify; color: rgb(0, 0, 0); font-family: Times; font-size: medium; font-weight: normal; "><span style="font-size: 12px; font-family: Arial; background-color: transparent; vertical-align: baseline; white-space: pre-wrap; ">As one of the most time sensitive projects our company has taken on, Deedod was able to: design, develop, and launch the complete Cook for Congress 2012 campaign website &ndash; in less than two weeks. </span></b></p>
<p dir="ltr" style="text-align: justify; margin-top: 0pt; margin-bottom: 0pt; "><b id="internal-source-marker_0.03319914382882416" style="color: rgb(0, 0, 0); font-family: Times; font-size: medium; font-weight: normal; "><span style="font-size: 12px; font-family: Arial; background-color: transparent; vertical-align: baseline; white-space: pre-wrap; ">Deedod worked hand-in-hand with the Campaign and walked through a product management approach that included: discovery, design, deveolpment, and quality assurance/testing phase. The site launched with a gamut of integrated solutions which entailed Digital Branding and Social media and more.</span></b></p>
<p dir="ltr" style="text-align: justify; margin-top: 0pt; margin-bottom: 0pt; ">&nbsp;</p>
<p dir="ltr" style="text-align: justify; margin-top: 0pt; margin-bottom: 0pt; "><b id="internal-source-marker_0.03319914382882416" style="color: rgb(0, 0, 0); font-family: Times; font-size: medium; font-weight: normal; "><span style="font-size: 12px; font-family: Arial; background-color: transparent; vertical-align: baseline; white-space: pre-wrap; ">Cook for Congress came to Deedod looking for a miracle launch of a fully-formed and developed site with nearly no time to do so. Deedod came through with a flawlessly designed and thoroughly integrated solution that left the campaign in awe &ndash; with budget to spare!</span></b></p>]]></description>
		<pubDate>Mon, 09 Jan 2012 03:55:00 EST</pubDate>
		<guid>http://deedod.com/work/view/cook-for-congress-2012/</guid>
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		<item>
		<title><![CDATA[NFL Mobile Web]]></title>
		<link>http://deedod.com/work/view/nfl-mobile-web/</link>
		<description><![CDATA[<p style="text-align: justify; "><b id="internal-source-marker_0.03319914382882416" style="text-align: justify; color: rgb(0, 0, 0); font-family: Times; font-size: medium; font-weight: normal; "><span style="font-size: 12px; font-family: Arial; color: rgb(37, 37, 37); vertical-align: baseline; white-space: pre-wrap; ">The time was early 2011, the circumstances were bleak. A dark shadow was cast over the citizens of the United States because the promise of the National Football League come fall was slipping from the grasp of the common fan. In a time where production was put aside and depression was on the rise, Deedod seized the day.</span></b></p>
<p style="text-align: justify; "><b id="internal-source-marker_0.03319914382882416" style="color: rgb(0, 0, 0); font-family: Times; font-size: medium; font-weight: normal; "><span style="font-size: 12px; font-family: Arial; color: rgb(37, 37, 37); vertical-align: baseline; white-space: pre-wrap; ">Deedod was selected by the NFL to collaborate with its mobile team on the design, development, and implementation of the Mobile Web optimized version of NFL.com. Shortly after, our team kicked into high-gear and managed an intensive project scope under a tight timeline. Deedod delivered a robust solution within budget. In July 2011, before even a single infant could pronounce the name T-E-B-O-W, Deedod was hard at work and ultimately launched m.NFL.com in grand fashion well before pre-season kickoff.</span></b></p>
<p dir="ltr" style="margin-top: 0pt; margin-bottom: 0pt; text-align: justify; "><b id="internal-source-marker_0.03319914382882416" style="color: rgb(0, 0, 0); font-family: Times; font-size: medium; font-weight: normal; "><span style="font-size: 12px; font-family: Arial; color: rgb(37, 37, 37); text-decoration: underline; vertical-align: baseline; white-space: pre-wrap; ">Technical Considerations</span><span style="font-size: 12px; font-family: Arial; color: rgb(37, 37, 37); vertical-align: baseline; white-space: pre-wrap; ">: </span></b><b id="internal-source-marker_0.03319914382882416" style="color: rgb(0, 0, 0); font-family: Times; font-size: medium; font-weight: normal; "><span style="font-size: 12px; font-family: Arial; color: rgb(37, 37, 37); vertical-align: baseline; white-space: pre-wrap; ">Given the unique mobile requirements presented by the NFL, m.NFL.com was developed with a focus on both </span><span style="font-size: 12px; font-family: Arial; color: rgb(37, 37, 37); font-weight: bold; vertical-align: baseline; white-space: pre-wrap; ">speed and efficiency</span><span style="font-size: 12px; font-family: Arial; color: rgb(37, 37, 37); vertical-align: baseline; white-space: pre-wrap; ">. Using Akamai globally distributed CDN for static assets and a stripped down Yii Framework for faster code execution, Deedod&rsquo;s select speed enhancements contributed to a </span><span style="font-size: 12px; font-family: Arial; color: rgb(37, 37, 37); font-weight: bold; vertical-align: baseline; white-space: pre-wrap; ">dynamic integrated solution</span><span style="font-size: 12px; font-family: Arial; color: rgb(37, 37, 37); vertical-align: baseline; white-space: pre-wrap; ">. The end result is an extremely streamlined site with close to zero overhead. Due to enormous traffic to m.NFL.com, this was a must.</span></b></p>
<p dir="ltr" style="margin-top: 0pt; margin-bottom: 0pt; text-align: justify; ">&nbsp;</p>
<p dir="ltr" style="margin-top: 0pt; margin-bottom: 0pt; text-align: justify; "><b id="internal-source-marker_0.03319914382882416" style="color: rgb(0, 0, 0); font-family: Times; font-size: medium; font-weight: normal; "><span style="font-size: 12px; font-family: Arial; background-color: transparent; vertical-align: baseline; white-space: pre-wrap; ">With this gigantic volume in mind, Deedod set up autonomous server stacks and strategically placed them in data centers around the country &ndash; an infrastructure that can handle even the most trafficked game days</span><span style="font-size: 12px; font-family: Arial; color: rgb(37, 37, 37); vertical-align: baseline; white-space: pre-wrap; ">. </span><span style="font-size: 12px; font-family: Arial; background-color: transparent; vertical-align: baseline; white-space: pre-wrap; ">Deedod implemented a system that shifts server stacks to the closest location, an end result that greatly reduces page load times. In the event of a server stack receiving an unequal distribution of users, Deedod added an overflow mechanism that simply balances the traffic between stacks. ***Bottom line: </span><span style="font-size: 12px; font-family: Arial; background-color: transparent; font-weight: bold; vertical-align: baseline; white-space: pre-wrap; ">Deedod delivered</span><span style="font-size: 12px; font-family: Arial; background-color: transparent; vertical-align: baseline; white-space: pre-wrap; ">.</span></b></p>
<div>&nbsp;</div>]]></description>
		<pubDate>Fri, 30 Sep 2011 23:55:00 EDT</pubDate>
		<guid>http://deedod.com/work/view/nfl-mobile-web/</guid>
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		<title><![CDATA[Datevitation]]></title>
		<link>http://deedod.com/work/view/datevitation/</link>
		<description><![CDATA[<p><b id="internal-source-marker_0.03319914382882416" style="text-align: justify; color: rgb(0, 0, 0); font-family: Times; font-size: medium; font-weight: normal; "><span style="font-size: 12px; font-family: Arial; background-color: transparent; vertical-align: baseline; white-space: pre-wrap; ">At Deedod, having the opportunity to partner with startups and entrepreneurs who have original ideas is something we are passionate about. When the founder of Datevitation approached us with his idea of bringing love coupons into the digital age we were more than happy to take part in the endeavor. </span></b></p>
<p dir="ltr" style="text-align: justify; margin-top: 0pt; margin-bottom: 0pt; "><b id="internal-source-marker_0.03319914382882416" style="color: rgb(0, 0, 0); font-family: Times; font-size: medium; font-weight: normal; "><span style="font-size: 12px; font-family: Arial; background-color: transparent; vertical-align: baseline; white-space: pre-wrap; ">Deedod&#39;s role in the project was to develop both the front and back end portions of the site. &nbsp;The site consists of a book builder that allows you to create your own book of custom love coupons from a selection of over 200 original date ideas. &nbsp;For each date selected the user is given the opportunity to provide a custom text message to accompany the date illustration, additionally users have the ability to select their own cover and provide custom introductory text to accompany the book. &nbsp;In addition to the book builder the site also has a method to send one off e-Dates to email and Facebook.</span></b></p>
<p dir="ltr" style="text-align: justify; margin-top: 0pt; margin-bottom: 0pt; ">&nbsp;</p>
<p dir="ltr" style="text-align: justify; margin-top: 0pt; margin-bottom: 0pt; "><b id="internal-source-marker_0.03319914382882416" style="color: rgb(0, 0, 0); font-family: Times; font-size: medium; font-weight: normal; "><span style="font-size: 12px; font-family: Arial; background-color: transparent; vertical-align: baseline; white-space: pre-wrap; ">The project was a lot of fun as it encompassed a wide array of technologies, ranging from e-commerce to custom PDF creation for the books that are printed and bound. &nbsp;Deedod looks forward to our continued relationship with Datevitation. &nbsp;Stay tuned as there are several other projects Datevitation has lined up for the near future.</span></b></p>]]></description>
		<pubDate>Mon, 15 Aug 2011 00:00:00 EDT</pubDate>
		<guid>http://deedod.com/work/view/datevitation/</guid>
		<media:thumbnail url='http://deedod.com/content/projects/display/59.jpg' width='210' height='120' />
	</item>
		<item>
		<title><![CDATA[Premier Technology Partners]]></title>
		<link>http://deedod.com/work/view/premier-technology-partners/</link>
		<description><![CDATA[]]></description>
		<pubDate>Mon, 08 Aug 2011 00:00:00 EDT</pubDate>
		<guid>http://deedod.com/work/view/premier-technology-partners/</guid>
		<media:thumbnail url='http://deedod.com/content/projects/display/61.jpg' width='210' height='120' />
	</item>
		<item>
		<title><![CDATA[APCO Valves]]></title>
		<link>http://deedod.com/work/view/apco-valves/</link>
		<description><![CDATA[]]></description>
		<pubDate>Mon, 18 Jul 2011 00:00:00 EDT</pubDate>
		<guid>http://deedod.com/work/view/apco-valves/</guid>
		<media:thumbnail url='http://deedod.com/content/projects/display/60.jpg' width='210' height='120' />
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		<item>
		<title><![CDATA[100 Layer Cake - Pop-Up Shop]]></title>
		<link>http://deedod.com/work/view/100-layer-cake-pop-up-shop/</link>
		<description><![CDATA[<p><b id="internal-source-marker_0.03319914382882416" style="text-align: justify; color: rgb(0, 0, 0); font-family: Times; font-size: medium; font-weight: normal; "><span style="font-size: 12px; font-family: Arial; background-color: transparent; vertical-align: baseline; white-space: pre-wrap; ">Upon the release of the the hotly anticipated daily deals section of </span><span style="font-size: 12px; font-family: Arial; background-color: transparent; font-style: italic; vertical-align: baseline; white-space: pre-wrap; ">100 Layer Cake,</span><span style="font-size: 12px; font-family: Arial; background-color: transparent; vertical-align: baseline; white-space: pre-wrap; "> Deedod waltzed its way down the aisle to assist in the launch of </span><span style="font-size: 12px; font-family: Arial; background-color: transparent; font-style: italic; vertical-align: baseline; white-space: pre-wrap; ">The Pop-Up Shop</span><span style="font-size: 12px; font-family: Arial; background-color: transparent; vertical-align: baseline; white-space: pre-wrap; ">. With awesome wedding items sold at up to a 40% discount, recent reports have showed an extreme dip in the &ldquo;Bride-zilla&rdquo; phenomenon. </span></b></p>
<p dir="ltr" style="text-align: justify; margin-top: 0pt; margin-bottom: 0pt; "><b id="internal-source-marker_0.03319914382882416" style="color: rgb(0, 0, 0); font-family: Times; font-size: medium; font-weight: normal; "><span style="font-size: 12px; font-family: Arial; background-color: transparent; vertical-align: baseline; white-space: pre-wrap; ">In order to dominate this solution, Deedod developed a custom system that tied into the website content management system that our team had previously worked on with </span><span style="font-size: 12px; font-family: Arial; background-color: transparent; font-style: italic; vertical-align: baseline; white-space: pre-wrap; ">100 Layer Cake. </span><span style="font-size: 12px; font-family: Arial; background-color: transparent; vertical-align: baseline; white-space: pre-wrap; ">This system gives the ability to add sales and a sale item on the fly as well as the setup of custom sales durations for each item posted to the shop. </span><span style="font-size: 12px; font-family: Arial; background-color: transparent; font-style: italic; vertical-align: baseline; white-space: pre-wrap; ">The Pop-Up Shop </span><span style="font-size: 12px; font-family: Arial; background-color: transparent; vertical-align: baseline; white-space: pre-wrap; ">also features a fully real time sales / cart tracker that enables the user to make purchasing decisions on sale items based on inventory sold. </span></b></p>
<br />
<p dir="ltr" style="text-align: justify; margin-top: 0pt; margin-bottom: 0pt; "><b id="internal-source-marker_0.03319914382882416" style="color: rgb(0, 0, 0); font-family: Times; font-size: medium; font-weight: normal; "><span style="font-size: 12px; font-family: Arial; background-color: transparent; font-style: italic; vertical-align: baseline; white-space: pre-wrap; ">The Pop-Up Shop </span><span style="font-size: 12px; font-family: Arial; background-color: transparent; vertical-align: baseline; white-space: pre-wrap; ">released in mid June 2012 and has succeeded in a major way. </span><span style="font-size: 12px; font-family: Arial; background-color: transparent; font-style: italic; vertical-align: baseline; white-space: pre-wrap; ">The Pop-Up Shop </span><span style="font-size: 12px; font-family: Arial; background-color: transparent; vertical-align: baseline; white-space: pre-wrap; ">&nbsp;produces thousands of dollars in revenue each month while also showing a steady month-to-month sales increase. </span></b></p>
<p dir="ltr" style="text-align: justify; margin-top: 0pt; margin-bottom: 0pt; ">&nbsp;</p>
<p dir="ltr" style="text-align: justify; margin-top: 0pt; margin-bottom: 0pt; "><b id="internal-source-marker_0.03319914382882416" style="color: rgb(0, 0, 0); font-family: Times; font-size: medium; font-weight: normal; "><span style="font-size: 12px; font-family: Arial; background-color: transparent; vertical-align: baseline; white-space: pre-wrap; ">What&rsquo;s the perfect companion to a shotgun wedding? A &ldquo;Pop-Up Shop&rdquo;!</span></b></p>]]></description>
		<pubDate>Thu, 09 Jun 2011 00:00:00 EDT</pubDate>
		<guid>http://deedod.com/work/view/100-layer-cake-pop-up-shop/</guid>
		<media:thumbnail url='http://deedod.com/content/projects/display/5.jpg' width='210' height='120' />
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		<item>
		<title><![CDATA[USC Dornsife]]></title>
		<link>http://deedod.com/work/view/usc-dornsife/</link>
		<description><![CDATA[<p>After receiving <a href="http://dornsife.usc.edu/dornsife">one of the largest single educational donations in United States history from Dana and David Dornsife</a>,&nbsp;<b id="internal-source-marker_0.03319914382882416" style="text-align: justify; color: rgb(0, 0, 0); font-family: Times; font-size: medium; font-weight: normal; "><span style="font-size: 12px; font-family: Arial; background-color: transparent; vertical-align: baseline; white-space: pre-wrap; ">the USC College of Letters, Arts, &amp; Sciences decided to honor their donation by renaming the college USC Dornsife in their honor. &nbsp;As a result Deedod worked tirelessly with the USC digital media team to re-brand the college website with the new branding and name recognition. &nbsp;</span></b></p>
<p><b id="internal-source-marker_0.03319914382882416" style="color: rgb(0, 0, 0); font-family: Times; font-size: medium; font-weight: normal; "><span style="font-size: 12px; font-family: Arial; background-color: transparent; vertical-align: baseline; white-space: pre-wrap; ">Under a strict time deadline we worked to ensure that the new branding was flawlessly distributed across the several thousand pages that encompass the USC Dornsife website. &nbsp;Overall the re-branding was completed in under a week to coincide with the renaming of the college and was released upon the date of the announcement.</span></b></p>]]></description>
		<pubDate>Mon, 04 Apr 2011 00:00:00 EDT</pubDate>
		<guid>http://deedod.com/work/view/usc-dornsife/</guid>
		<media:thumbnail url='http://deedod.com/content/projects/display/3.jpg' width='210' height='120' />
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		<item>
		<title><![CDATA[The Daily]]></title>
		<link>http://deedod.com/work/view/the-daily/</link>
		<description><![CDATA[<p><b id="internal-source-marker_0.03319914382882416" style="text-align: justify; color: rgb(0, 0, 0); font-family: Times; font-size: medium; font-weight: normal; "><span style="font-size: 12px; font-family: Arial; background-color: transparent; vertical-align: baseline; white-space: pre-wrap; ">With a highly anticipated release of the first e-newspaper designed specifically for the iPad, Deedod was excited to get involved. As a collaborative effort with Sisu, Deedod </span><span style="font-size: 12px; font-family: Arial; background-color: transparent; font-weight: bold; vertical-align: baseline; white-space: pre-wrap; ">performed the development</span><span style="font-size: 12px; font-family: Arial; background-color: transparent; vertical-align: baseline; white-space: pre-wrap; "> of the marketing website for </span><span style="font-size: 12px; font-family: Arial; background-color: transparent; font-style: italic; vertical-align: baseline; white-space: pre-wrap; ">The Daily.</span></b></p>
<p><b id="internal-source-marker_0.03319914382882416" style="text-align: justify; color: rgb(0, 0, 0); font-family: Times; font-size: medium; font-weight: normal; "><span style="font-size: 12px; font-family: Arial; background-color: transparent; vertical-align: baseline; white-space: pre-wrap; ">The challenge was to create a site that mimicked the custom design of the application, while still working for desktop browsers as well as the iPad. </span><span style="font-size: 12px; font-family: Arial; background-color: transparent; font-weight: bold; vertical-align: baseline; white-space: pre-wrap; ">Deedod delivered </span><span style="font-size: 12px; font-family: Arial; background-color: transparent; vertical-align: baseline; white-space: pre-wrap; ">an HTML5/CSS3 site with custom CSS transitions and the capability to take advantage of the native iPad hardware acceleration, as well as the corresponding Javascript for the standard desktop browser. Additionally, Deedod created and installed multiple sites in order for, regardless of the device chosen, the user is able to soak in the content.</span></b></p>
<p style="text-align: justify; "><b id="internal-source-marker_0.03319914382882416" style="color: rgb(0, 0, 0); font-family: Times; font-size: medium; font-weight: normal; "><span style="font-size: 12px; font-family: Arial; background-color: transparent; font-style: italic; vertical-align: baseline; white-space: pre-wrap; ">The Daily</span><span style="font-size: 12px; font-family: Arial; background-color: transparent; vertical-align: baseline; white-space: pre-wrap; "> marketing site launched along with the application to much hype and fanfare. With a </span><span style="font-size: 12px; font-family: Arial; background-color: transparent; font-weight: bold; vertical-align: baseline; white-space: pre-wrap; ">huge success</span><span style="font-size: 12px; font-family: Arial; background-color: transparent; vertical-align: baseline; white-space: pre-wrap; ">, our team was elated to be able to part of such a high-profile project.</span></b></p>]]></description>
		<pubDate>Mon, 21 Feb 2011 00:00:00 EST</pubDate>
		<guid>http://deedod.com/work/view/the-daily/</guid>
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