Why work with deedod?
We're expert developers with a successful track record of delivering engaging web and mobile experiences.
From years of experience working with high profile brands on multi-discipline campaigns, initiatives, and programs, our team has developed a rapid learning curve, enabling it to join any structure seamlessly. Also, we're skilled problem solvers, providing smart solutions to complex problem sets. We help clients avoid potential pitfalls by providing measurable results. Here's a few examples from our portfolio of work.
Starz, Movieplex & Encore
With the overwhelming growth of mobile and tablet usage in recent years, Starz was eager to overhaul its previous web experience to ensure that all of its customers could access their online content easily. In collaboration with partnering agency, Sisu, Deedod executed all frontend development (the core of any responsive website). Given the detailed design, complex functional requirements, and aggressive timeline, our team applied its expertise in delivering a strong end product.
Our team collaborated in a fast-paced project flow involving frequent project pivots to accommodate design/functional revisions. We communicated status to the Starz product team on a daily basis and used semi-weekly discussions to ensure complete alignment between teams throughout the product development process. Also, we collaborated on a highly stringent QA process following the initial product development to ensure all potential user issues were discovered and resolved prior to the public release of the new site.
Starz users now engage with a responsive site on mobile, tablet, and desktop seamlessly. All functional areas of the site are easily accessible and usable based on the user's screen size and orientation, making the new site simple to navigate and use. This usability enhances the exploration process and enables users to easily discover new content.
Check it out: Starz.com
NFL Mobile Web
Deedod was selected by the NFL in 2011 to collaborate with its mobile product team on the design, development, and implementation of the Mobile Web optimized version of NFL.com. Shortly after, our team kicked into high-gear and managed an intensive project scope under a tight timeline.
Beyond delivering on the NFL’s design requirements for m.NFL.com, our team provided proactive planning and creative problem solving at the onset of the project. To ensure stability in the event of increased traffic levels over what was projected by the NFL, we advocated for an enhanced infrastructure compared to what was originally proposed. Also, throughout the development phase, we optimized virtually every component of the site to improve performance and ensure lower page load times. Transitioning into the process of vetting the hosting infrastructure designed by our team, we researched and spoke with a host of vendors and services before choosing an effective path. Finally, we performnace-tuned the site by load testing the environment to ensure constant up time to exceed the NFL’s stringent KPI’s for the 2011-2013 seasons.
Deedod produced a robust mobile web experience for the NFL by taking advantage of new and upcoming technologies from the frontend (Zepto.js + Modernizr) to the backend (Memcache, Akamai CDN + Page caching). Traffic to the site exceeded more than double the amount projected by the NFL – 385 million projected vs 850 million actual in 2011-12 and 710 million projected vs 1,250 million in 2012-13. Ultimately, m.NFL.com experienced 100% uptime over the 2-year period. Following the 2013 Super Bowl, Deedod collaborated with the NFL to facilitate the successful transition of the product in-house to provide for a responsive version of NFL.com.
"After working with many different outside development partners over the years, I can say with complete confidence that Deedod's expertise is second to none, and I would recommend their services to anyone.”
– Scott Goldberg, Product Manager, Mobile, NFL
Gatorade Fuel Bar
The task, although simple in thought, could not have been more complex. Gatorade was looking to have a Fuel Bar App created with the different electrolyte infused products on an awesome... virtual... 3D... carousel... to be showcased at the 2013 Super Bowl in New Orleans.
Given the flat design comps we were provided at the onset of the project, we listened to Gatorade’s goals and developed a solution that took its innovative concept a step further by generating a 3D product carousel of its G-Series product line. Our team advocated for the use of CSS animation over other available options because mobile devices have better support for it, resulting in a more fluid user experience.
By advocating for a different solution than originally intended by Gatorade, the resulting Fuel Bar App made a big splash at one of the most highly viewed sporting events of the year. Deedod continues to update Gatorade’s Fuel Bar App for other large sports and entertainment events around the globe.
Credits: Collaborating agency Kaicon and Creative Director Marshall Bex and Art Director Lloyd Bagtas
Check it out: Stay tuned for public launch!