Why work with Deedod?
We're expert product developers with a successful track record of delivering engaging web and mobile experiences.
From years of experience working with high profile brands on multi-discipline campaigns, initiatives, and programs, our team has developed a rapid learning curve, enabling it to join any structure seamlessly. Also, we're skilled problem solvers, providing smart solutions to complex problem sets. We help clients avoid potential pitfalls by providing measurable results. Here's a few examples from our portfolio.
NFL Mobile Web
Deedod was selected by the NFL in 2011 to collaborate with its mobile product team on the design, development, and implementation of the Mobile Web optimized version of NFL.com. Shortly after, our team kicked into high-gear and managed an intensive project scope under a tight timeline.
Beyond delivering on the NFL’s design requirements for m.NFL.com, our team provided proactive planning and creative problem solving at the onset of the project. To ensure stability in the event of increased traffic levels over what was projected by the NFL, we advocated for an enhanced infrastructure compared to what was originally proposed. Also, throughout the development phase, we optimized virtually every component of the site to improve performance and ensure lower page load times. Transitioning into the process of vetting the hosting infrastructure designed by our team, we researched and spoke with a host of vendors and services before choosing an effective path. Finally, we performnace-tuned the site by load testing the environment to ensure constant up time to exceed the NFL’s stringent KPI’s for the 2011-2013 seasons.
Deedod produced a robust mobile web experience for the NFL by taking advantage of new and upcoming technologies from the frontend (Zepto.js + Modernizr) to the backend (Memcache, Akamai CDN + Page caching). Traffic to the site exceeded more than double the amount projected by the NFL – 385 million projected vs 850 million actual in 2011-12 and 710 million projected vs 1,250 million in 2012-13. Ultimately, m.NFL.com experienced 100% uptime over the 2-year period. Following the 2013 Super Bowl, Deedod collaborated with the NFL to facilitate the successful transition of the product in-house to provide for a responsive version of NFL.com.
"After working with many different outside development partners over the years, I can say with complete confidence that [Deedod's] expertise is second to none, and I would recommend their services to anyone.”
– Scott Goldberg, Product Manager, Mobile, NFL
Check it out: m.NFL.com
Gatorade Fuel Bar
The task, although simple in thought, could not have been more complex. Gatorade was looking to have a Fuel Bar App created with the different electrolyte infused products on an awesome... virtual... 3D... carousel... to be showcased at the 2013 Super Bowl in New Orleans.
Given the flat design comps we were provided at the onset of the project, we listened to Gatorade’s goals and developed a solution that took its innovative concept a step further by generating a 3D product carousel of its G-Series product line. Our team advocated for the use of CSS animation over other available options because mobile devices have better support for it, resulting in a more fluid user experience.
By advocating for a different solution than originally intended by Gatorade, the resulting Fuel Bar App made a big splash at one of the most highly viewed sporting events of the year. Deedod continues to update Gatorade’s Fuel Bar App for other large sports and entertainment events around the globe.
Credits: Collaborating agency Kaicon and Creative Director Marshall Bex and Art Director Lloyd Bagtas
Check it out: Stay tuned for public launch!
The Free Lance-Star Online Edition
Deedod was approached by The Free Lance-Star Publishing Company to help create a premier tablet edition of its daily newspaper. After working through a focused discovery phase, our team kicked into high gear to deliver above and beyond expectations set for the project.
From concept development through launch, our team was responsible for the design, frontend development, and backend API integration. Being that The FLS is headquartered in Fredericksburg, Deedod's hometown, we jumped at every opportunity to collaborate with its team in person.
Knowing that the company's primary audience was comprised of paper subscribers, we brought our expertise to the table as we worked closely with The FLS team on product development, content strategy, and distribution.
The Free Lance-Star online experience features a robust archival system that enables users to read the paper from any previous day, along with an ability to browse editions from days and months past. What's more, the resulting user interface features a convenient color coding system which enables users to navigate the various sections of the online paper edition and find content easily. Overall, the online experience mimics the existing print edition very closely, making it easy for users to navigate and find content in a familiar offline fashion.
"...the guys at Deedod were great to work with as we developed [the] tablet app for Freelancestar.com. We had great idea sessions to get to the heart of the problems we needed to solve with the app, and [they] helped generate solutions that made a lot of sense for us. It resulted in one of the best site product launches I've ever seen in terms of positive customer response and instant traffic generation."
Chris Muldrow, Chief Digital Officer, The Free Lance-Star
Check it out: Freelancestar.com