100 Layer Cake - Pop-Up Shop
Deedod's was more than happy to continue our relationship with 100 Layer Cake with the release of their hotly anticipated daily deals portion of the site known as "The Pop-Up Shop". The Pop-Up Shop consists of daily special deals relating to the wedding industry with products ranging from photography to attire to glassware and everything in between.
In order to help 100 Layer Cake jump into the daily deals market we developed a custom system that tied into the website content management system we had previously developed fro them. The system allows them to add sales and sale items on the fly as well as setup custom sale durations for each sale posted to the shop. The Pop-Up Shop features a fully real time sales / cart tracker that allows users to make purchasing decisions on sale items based on inventory sold. Most items have limited availability so users must act quick or they lose out on the deals of 40% or more off of the normal retail price.
In the end the Pop-Up shop released in mid June with a hotly anticipated first sale. For 100 Layer Cake the Pop-Up Shop produces tens of thousands of dollars in sales each month and thousands of dollars in revenue, each showing steady increase month over month.