Our Work

The time was early 2011, the circumstances were bleak. A dark shadow was cast over the citizens of the United States because the promise of the National Football League come fall was slipping from the grasp of the common fan. In a time where production was put aside and depression was on the rise, Deedod seized the day.

Deedod was selected by the NFL to collaborate with its mobile team on the design, development, and implementation of the Mobile Web optimized version of NFL.com. Shortly after, our team kicked into high-gear and managed an intensive project scope under a tight timeline. Deedod delivered a robust solution within budget. In July 2011, before even a single infant could pronounce the name T-E-B-O-W, Deedod was hard at work and ultimately launched m.NFL.com in grand fashion well before pre-season kickoff.

Technical Considerations: Given the unique mobile requirements presented by the NFL, m.NFL.com was developed with a focus on both speed and efficiency. Using Akamai globally distributed CDN for static assets and a stripped down Yii Framework for faster code execution, Deedod’s select speed enhancements contributed to a dynamic integrated solution. The end result is an extremely streamlined site with close to zero overhead. Due to enormous traffic to m.NFL.com, this was a must.

With this gigantic volume in mind, Deedod set up autonomous server stacks and strategically placed them in data centers around the country – an infrastructure that can handle even the most trafficked game days. Deedod implemented a system that shifts server stacks to the closest location, an end result that greatly reduces page load times. In the event of a server stack receiving an unequal distribution of users, Deedod added an overflow mechanism that simply balances the traffic between stacks. ***Bottom line: Deedod delivered.