Our Work

If you think the Deedod team is immune to the love of Fantasy Football and the all encompassing smack talk – than perhaps you need a smackdown. In order to facilitate this right of passage, the lovely people at Yahoo! Sports decided to create an entire site based on the ritual of smack talk and team branding with their Fantasy Enhancer site. Deedod, who could not be more proud to assist, was brought into the fold by B-Reel to tackle (Ray Lewis style) the backend development of the site's features.  Our team developed a custom content management system on a CakePHP / LAMP stack backbone to accommodate all the smack talk messages, league invitations, and team logos users created.

Another smack-a-licious feature of the site was the integration of the smack talk features with Yahoo!'s advertising campaign for their fantasy football platform. The smack talk videos and messages were shown as ads on fellow Yahoo! user pages enticing them to join leagues and participate. To accommodate the tens of thousands of daily requests for these ads, Deedod also integrated with Amazon S3 and EC2 cloud services. The dynamic scalability of the Amazon components ensured smooth delivery of the necessary assets no matter how great the user demand was.

The result was a great product that fantasy football users devoured. Come season’s end smack talk videos, messages, team logos, and league invitation requests tallied in the hundreds of thousands. It also helped the Deedod team express itself in new and creative ways (albeit not so nice ways).